For outdoor enthusiasts, a good cup of coffee is often the perfect companion to a stunning sunrise hike (or even the more likely cold, wet hike hahah), a post-wild swim warm-up (with cake), or a well-earned reward after a challenging run. However, carrying bulky equipment and dealing with messy grounds can be a hassle. Enter No Normal Coffee, a unique coffee paste in a tube designed for on-the-go convenience. But does it live up to the hype? Let’s dive in.
Their USP – Coffee paste, easy to dispense and convenient.
Product: No Normal Coffee
Price: £14
Verdict: 7/10
Short Description: A tube of coffee paste for outdoor adventures.
Pros:
- 100% Fairtrade Arabica beans
- 20 cups of coffee per tube (I got about 10, but I must like it strong!)
- Extremely portable and convenient. (Same size as a toothpaste tube)
- Versatile – can be mixed with water or eaten directly.
- Long shelf life and no refrigeration required.
- Ethically sourced ingredients.
- Reduced waste.
- Unique and enjoyable flavour profile.
- Built-in sugar content. No need for sweeteners.
Cons:
- Sweetened – may not appeal to those who prefer unsweetened coffee. (The company has indicated they may consider unsweetened versions in the future).
- Slightly higher cost per cup compared to some other coffee options.
- Two-week consumption recommendation once opened might be challenging for solo adventurers who only have coffee occasionally. But obviously the coffee can be enjoyed at home for breakfast.
- It can be messy – Thick paste, sticks to the cup etc.
- Needs a good stir!
To Buy: https://www.ellis-brigham.com/no-normal-no-normal-coffee-289010900
What is No Normal Coffee?
No Normal Coffee is a concentrated coffee paste packaged in a resealable aluminium tube, much like a toothpaste tube. Made from 100% Fairtrade Arabica beans from Colombia, sweetened with organic Swiss beet sugar, and thickened with natural ingredients, it offers a novel approach to enjoying coffee in the great outdoors. Simply mix a teaspoon (or more, I went for more) of the paste with hot or cold water and stir for an instant cup of coffee. Each tube provides up to 20 servings.
We tested No Normal Coffee in the kitchen and then in the hills to put its portability and convenience to the test. On a recent hike, a familiar local hike, I was looking forward to a set spot. I love to stop at this spot to have lunch and a brew ( as it is the only bench on route hahaha). On this occasion, a strong, reviving cup of coffee. Having packed my Super Sparrow flask of boiling water and the No Normal Coffee tube, I was well-prepared. Upon reaching my chosen lunch spot, I poured the hot water into my mug, gave the No Normal Coffee tube a good squeeze – a satisfyingly thick paste emerged – and stirred (I forgot a spoon, so improvised with my EDC wallet tool, screwdriver, not the best). The paste dissolved quickly and easily, releasing an enticing aroma.
The first sip was exactly what I needed. I was puffed and I needed that caffeine pick me up. The promised strong flavours were there, a robust, dark roast character with noticeable nutty and earthy undertones, complemented by a touch of sweetness. It lived up to the description on the tube. Forgive my poetic license, but the warmth spread through me, followed by the caffeine hit I required, providing a much-needed boost after the initial hike. It was the ideal pick-me-up, proving that No Normal Coffee truly delivers on its promise of easy-access coffee on the go.
This firsthand experience solidified my positive impression of No Normal Coffee. It’s not just a clever concept; it’s a genuinely effective and enjoyable way to get a quality coffee fix in the outdoors. The ease of preparation, combined with the rich flavour profile, makes it a valuable addition to any adventurer’s pack.
NOTE: I am by no means a coffee coinsure or aficionado. However, drink a lot of it, and I know what I like. And I liked this.
Flavour Profile Of Dark Roast No Normal Coffee:
No Normal Coffee boasts a dark roast profile with rich, indulgent notes of chocolate, nuts, and a touch of caramel. The added sweetness (1.5g per serving) provides a subtle boost, which can be welcome during strenuous activities.
Features & Benefits Of Coffee Paste:
- Portability and Convenience: The compact tube is incredibly portable, easily fitting into a backpack, running vest, or even a pocket. No need for bulky coffee-making equipment or messy grounds.
- Versatility: Not only can you mix it with water, but you can also enjoy it straight from the tube, spread it on a banana or bread for a quick energy boost, or even use it in recipes like tiramisu or marinades.
- Shelf Life and Storage: Unopened, No Normal Coffee has a shelf life of 6-12 months, and it doesn’t require refrigeration. This makes it ideal for long trips and expeditions. Once opened, it’s best to consume within two weeks.
- Fairtrade and Quality Ingredients: The use of Fairtrade Arabica coffee beans and organic Swiss beet sugar appeals to ethically conscious consumers.
- Reduced Waste: Compared to single-use coffee pods or instant coffee sachets, the tube format reduces waste.
Use Cases & Examples for this Instant Coffee:
- Hiking: Pack a tube in your backpack for a quick caffeine fix at the summit or during a rest stop.
- Wild Swimming: Warm up after a cold dip with a hot cup of No Normal Coffee.
- Cycling: Carry a tube in your frame bag or seat bag for an energy boost during long workouts.
- Camping: Enjoy a hassle-free cup of coffee around the campfire.
- Travel: Perfect for backpacking trips or any travel where space is limited.
Your Questions Answered:
- Is it really sweet? The sweetness is noticeable but not overpowering. It adds a pleasant boost, especially when you need extra energy. I would say it’s like a quarter teaspoon in a cup of coffee strength.
- How does it taste compared to regular coffee? It has a strong, dark roast flavour with distinct chocolate, nut, and caramel notes. It’s a different experience, but definitely satisfying.
- Is it messy? The paste is relatively thick, so it doesn’t tend to drip, however, it can make a mess.
Final Verdict of No Normal Coffee: Outdoor Coffee For Outdoor Enthusiasts
No Normal Coffee is a game-changer for outdoor enthusiasts who crave a good cup of coffee on their adventures. Its portability, versatility, and unique flavour profile make it a worthwhile investment. While the sweetness might not appeal to everyone, the overall benefits and convenience make it a standout product. If you’re looking for a hassle-free way to enjoy coffee in the wild, No Normal Coffee is definitely worth trying.
Click on the image below to buy.
