Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ: HELE) company, is pleased to showcase its category-leading expertise in colour with its fresh spring 2025 line-up. In addition to the new colours, Hydro Flask expands its hydration category with the 24 oz Travel Tumbler and introduces 20 oz Wide Mouth Flex Slip Lid to the coffee range.
Good design changes everything. Your mood, your perspective, and the possibilities of what the day might stir up. Every product we create is designed to go along with your day. To keep cold, cold, and hot, hot. To keep leaks away while being easy to clean and easy to use. To deliver pure refreshment and refreshing colour. We’re happy to come along for the ride.
So much colour
New for 2025, colour-matched caps kick off the colour lineup. Designed for a full colour experience, and in response to consumer demand, we’re excited to introduce this and help take merchandising up a notch. Our palettes are inspired by our experiences and the daily colour in our lives. For 2025, in addition to our main new colours of Surf, Reef and Aloe, our newest pattern, Botanical Bliss, is inspired by tropical leaves and flora. The new colours and pattern are available throughout the entire line, including soft goods.
New capsule collection: Sunbeam
Inspired by the sunny colours of the outdoors, the new capsule collection Sunbeam offers 4 different styles across coffee and hydration categories. We have added the bestselling styles 21 oz Standard and 32 oz Wide Mouth with Flex Cap to further push the hydration category within the Sport & Outdoor channel. With the expansion of the coffee range, this capsule collection is available in 12 oz and 20 oz Wide Mouth with Flex Sip Lid.
24 oz Travel Tumbler
Joining the 32 oz and 40 oz, the 24 oz Travel Tumbler (682ml) is here to hydrate more and refill less. A comfortable, extremely durable handle takes it to the next level, and the convenient size can go anywhere, even fitting most cupholders. Leak-resistant with a flexible straw to sip any which way.
RRP: £34.95
20 oz Wide Mouth with Flex Sip Lid
Designed with hot drinks in mind, our Wide Mouth bottles with Flex Sip™ Lids are cupholder compatible and leakproof. This insulated, stainless steel bottle is ideal for coffee, tea, or your favourite beverage, keeping hot drinks hot and cold drinks cold. New to the Wide Mouth Flex Sip collection is the 20 oz (568ml), perfect for a large cup of coffee or tea. The leakproof product is BPA-Free and dishwasher safe.
RRP: £34.95
About Hydro Flask
Hydro Flask® is the leader in high-performance insulated products that help people enjoy the things they love to do in the places they love to be. From the number one-selling water bottle to soft good innovations like the Day Escape™ Soft Coolers to the Outdoor Kitchen dining collection, Hydro Flask’s delightfully simple designs and go-anywhere durability always deliver the perfect temperature when you need it. Founded in 2009 in Bend, Oregon, Hydro Flask inspires active outdoor lives with two simple words: Let’s Go! It’s giving program, Parks For All, supports nonprofit organizations focused on building, maintaining, restoring, and investing in public green spaces so people everywhere can live healthier, happier, and more fulfilled lives. To learn more about Hydro Flask, Parks for All, and to see our full lineup of award-winning products, visit www.hydroflask.com.
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