Following a historic sweep at MWC 2026 earlier this year, global rugged technology leader Ulefone, alongside its premier independent sister-brand RugOne, today officially announced their joint participation at Latin America’s largest consumer electronics event: Eletrolar Show 2026. Marking the highly anticipated debut of the RugOne brand at this prestigious event, both powerhouses will exhibit at Booth I38 from June 22 to 25, 2026, inside the Distrito Anhembi in São Paulo.
Under the overarching theme “AI Evolve Your Armor,” Ulefone and RugOne are set to showcase a comprehensive standalone lineup that completely redefines how artificial intelligence, sleek flagship performance, indestructible engineering, and premium tech aesthetics intersect. Engineered for outdoor adventurers, industry professionals, and tech enthusiasts alike, the 2026 ecosystem delivers ultimate durability without compromising on premium style.
Ulefone Flagships: AI Meets Absolute Durability
At the Ulefone zone, visitors will experience a groundbreaking ecosystem where cutting-edge AI features meet armor-level resilience:
Armor 28 Ultra (The Performance Monster): Packing the MediaTek Dimensity 9300+ processor, this ultimate flagship features a brilliant dual-display setup and a cutting-edge 1-inch ultra imaging system, shattering the standard expectations for rugged photography.
Armor 34 Pro+ (The Versatile Powerhouse): Fresh off its global acclaim, this 25,500mAh power beast perfectly balances flagship performance with an innovative, built-in projector, alongside a versatile LED Light & Warning Light engineered for work or entertainment anywhere.
RugKing 5 Pro (The Extreme Environment Workhorse): A heavy-duty device equipped with a massive 20,000mAh battery and a versatile, built-in LED that fires up to a maximum of 1,200 lumens. Built for absolute reliability in punishing work conditions, it pierces the darkness with a specialized 20MP night vision camera.
Armor Pad 5 Ultra (The 5G Tactical Tablet): Powered by the Dimensity 7400X 5G SoC, this portable rugged tablet brings desktop-grade capabilities to the field. It boasts a 24,200mAh battery, 120W flash charging, an integrated handle stand with an ultra-bright projector, and a dual 64MP AI main + 64MP night vision camera system.
Armor Watch Series (The Next-Gen Wearables): Making its official debut, the Armor Watch Ultra introduces advanced features such as HRV (Heart Rate Variability) tracking, offline maps, and WhatsApp quick replies. Meanwhile, the Armor Watch Pro maintains its signature AI Chat and AI Watch Faces. The entire wearable lineup boasts certified MIL-STD-810H ruggedness alongside 5ATM, IP68, and IP69K ratings.
RugOne: A New Era of Modular Tech Aesthetics
Stepping into the spotlight for its historic standalone debut, premium brand RugOne will introduce the tech world to “Modular Magic”—a game-changing approach to tech adaptability, customization, and sustainability.
Xsnap 7 Pro (The Magnetic Ecosystem Pioneer): A major talk of the tech world, this device features a revolutionary magnetic ecosystem and a world-first detachable action camera that redefines mobile photography. Under the hood, it packs a MediaTek Dimensity 8400 5G SoC, a 6.67-inch 1.5K AMOLED display, and a massive 9,300mAh battery.
Xever 7 & Xever 8 Series (Swappable Battery 2.0): Masterpieces of swappable battery. The Xever 7 series allows users to swap batteries without powering off, while the Xever 8 elevates efficiency with a seamless, hot-swap feature that prevents critical tasks from shutting down. The Xever 8 also integrates a SonicX Super Speaker that easily rivals the volume of outdoor sound systems.
Xlink 7 (The AI 4G Sports Walkie-Talkie): Powered by a 4G network to keep teams globally connected when traditional radios fail, this AI-driven device supports full-duplex, real-time voice calls, allowing up to 3 devices to chat and coordinate simultaneously.
Experience the Future Firsthand
Attendees at the Eletrolar Show 2026 are invited to visit the interactive joint booth to witness the true potential of rugged AI. Live demonstrations will allow visitors to test water resistance, experience high-impact drop durability, and try out the Swappable Battery 2.0 system firsthand.
Event Details:
Date: June 22–25, 2026
Location: Distrito Anhembi, São Paulo, Brazil
Booth Number: I38
