Sunday Afternoons – a family-owned technical sun-protective headwear company based in Oregon, USA – For over 30 years the company has redefined outdoor headwear, with a focus on performance, innovation, sustainability, and protection, creating products designed to help people safely enjoy time outside.
Evolution of an original – It started with a blanket in 1992, and by 1996 the first ‘Original Adventure Hat™ was sewed from blanket remnants at the family kitchen table. 30 years later the collection continues to reflect Sunday Afternoons’ love of the outdoors & celebrate the spirit of this iconic hat which started it all.
2026 marks the 10-year Anniversary of Sunday Afternoons’ best-selling sun hat – the Ultra Adventure Hat™ – which continues this legacy. The Ultra Adventure Hat, a lightweight, high performance sun hat packed with technical features, prioritises protection & comfort, making it a ‘must-have’ accessory for all adventures and a trusted companion for outdoor
enthusiasts around the world.
Since its introduction, the Ultra Adventure Hat has set the standard for technical sun protection – combining innovative design with all-day comfort and UPF 50+ sun protection.
Weighing just 2.6 ounces, the Ultra Adventure Hat is engineered for performance with moisture-wicking materials, strategic ventilation, adjustable sizing and a protective neck cape for full coverage. Its PFAS-free durable water-repellent finish and bluesign®-certified materials reflect the brand’s ongoing commitment to sustainability and responsible manufacturing.
Over the past decade, the Ultra Adventure Hat has evolved with significant updates while staying true to its original purpose: reliable protection without compromise. Signature features such as the patented Reverse Split Brim™ for packability, a dark lining on the underside of the brim, which helps reduce glare, and the Sunglass Lock™ for secure eyewear storage, make it a standout in the outdoor headwear category and an excellent backpacking and traveling companion.
To mark the 10-year milestone, Sunday Afternoons is celebrating the Ultra Adventure Hat’s journey with new seasonal colourways and continued innovation – ensuring it remains the must-have essential for outdoor adventures wherever they may take you.
See the whole range at – https://www.sundayafternoons.co.uk/products/ultra-adventure-hat
